An existing client reached out with frustrations about working for someone else and wanting to help people directly with her years of experience. She wanted to take a risk and start her own pelvic physical therapy practice, and needed a brand that would communicate the care her patients would receive and the specialized services she would offer. The following project has had real-world success for over a year and a half, achieving $60,000 in revenue in its first year and opening a second location.
Throughout the process I worked with my client to refine the brand's identity from my original ideation as a woman-centered facility to something inclusive of anyone needing her expertise.
In the end my client was delivered all the elements she needed to start her business, including a simple brand kit and business card design.
My client needed help translating her copy into a fully functional and understandable website accessible to a broad range of ages and abilities. The website prioritizes ease of use, simplicity, and easy communication of the services provided, as well as how to contact the clinic. Feel free to visit through the button below or enjoy these preview images.
